Charles Faram wins Best Supplier Associate of the year and Best COVID Supplier Initiative
The Charles Faram team were excited to win two awards at the Society of Independent Brewers Business Awards ceremony streamed live on YouTube last night.
As knowing finalists, the team sat in the Zoom green room with other finalists in our own categories and brewer business specific categories.
Head of Sales, Jamie MacLellan had submitted a diary style entry for the COVID initiative category, detailing a month-by-month record of the COVID situation and the procedures that Charles Faram implemented in reaction to or anticipation of unfolding events.
This was judged by the SIBA Business Awards panel and deemed worthy of winning first prize.
The team was thrilled and modestly cheering off camera. It was a confirmation stamp that we had managed our goal of helping brewers at every opportunity. We had done it right.
We sat with baited breath as we watched the other announcements with so many deserving finalists and winners. The initiatives mentioned were a ray of sunshine after months of, well, we all know how it’s been.
Then it came to the final awards. Best Supplier Associate and Best Brewery Business of the Year. The build up description could’ve related to any of the superb finalists and friends in this category. And then there was a tangible gush of emotion as we won. Again, we were doing right, only this is the big one! This one works on written nominations and votes by Independent Brewers, our customers.
We have picked up this award twice in the past and as recently as 2019. This was amazing.
Charlie Gorham, Marketing Manager was picked on by the SIBA team to come forward to the live stream and give a speech. Emotion clearly visible, more so than before, because this year has seen so many bad times. The good is just even more amazing.
Paul Corbett, Managing Director thanked the SIBA team for the award and their efforts throughout the past year and bringing us together with the SIBA BeerX event. He also then went on to say, “Every one of us at Charles Faram is delighted to win these two awards. It is a huge boost for the team who have been immense during the last 12 months and for me personally as winning awards like this tell me we are doing the right things for our customers. We are very grateful to the judges for selecting our COVid support programme and we are humbled by the support from our customers for the Supplier of the year award. Thank-you to everyone who took the time and effort to write in support of our case. There were some great entries from other companies so we were over the moon to hear the results! Thank-you to everyone for your support.”.
Beth Eaton Sales Manager, said “This is so nice to receive after what has been such a tough year for us all. Keep going brewers, we are with you all the way.”.
You can view Charlie’s emotional acceptance speech on the YouTube stream at
https://youtu.be/h4PS0fKpoW4?t=901 starting at 15:01, but this link should take you straight there.
Our congratulations go out to the other winners and especially, to Signature Brew for Best Brewery Business of the Year. A very, very deserving award.
The SIBA Business Awards seek to congratulate excellence in the brewing industry across a variety of categories, from pump clip, can and bottle design, to efforts taken by brewers to make their business more eco-friendly or to support their local community.
The awards are unique in that they are judged by those from within the industry rather than publications or other awards bodies looking in.
For more on the SIBA Business Awards go to https://www.siba.co.uk/business-awards/